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From sign-up to first value

Get people to the aha moment.

We clarify the path from first visit or sign-up to the moment a user understands what the product does for them.

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The work

The moments we design

The steps between sign-up and the moment people get it.

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The problem

Sounds familiar?

If 2 or more of these ring true, the path to first value is too long.

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Selected work

Selected onboarding work

Screens on Dribbble and Behance

# Replicate Labs / Intro call

Onboarding steps: password, calendar sync and an introduction call with the AI coach, on desktop, tablet and mobile

ScreensOnboarding

Onboarding that starts with a conversation

New users set a password, sync their calendar and book an introduction call with the AI coach, on any device.

View on Dribbble

# Influencer Marketing AI / Onboarding

Welcome and onboarding screens asking about the user’s role in influencer marketing

ScreensOnboarding

A welcome that asks the right question

Onboarding that asks about each user’s role first, so the product can show what matters to them.

View on Dribbble

Proof

“Sevgi transformed U Look So Good from an idea into a product that genuinely connects with women.”

Uğurcan Sevindik · Founder, ulooksogood
Upwork Job Success
100%
Regular clients
10+
Recognized by
Dribbble Select

Ways to start

2 ways to start

Design onboarding for a new product, or shorten the one you have.

  • # New product

    Design your onboarding

    The path from sign-up to first value, designed before launch.

    • Onboarding flow
    • Welcome and setup screens
    • Empty states and copy
    • Handoff in Figma

  • # Live product

    Shorten time to value

    Find where new users drop off, then redesign the steps that cause it.

    • Review of current onboarding
    • Drop-off points
    • Redesigned flow and screens
    • Handoff in Figma

FAQ

Questions founders ask

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See all questions

01What is the aha moment?

The moment a new user first sees what the product does for them. Good onboarding gets people there with as few steps as possible.

02How long does a project take?

It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.

03Do you design onboarding emails too?

Yes. Welcome and setup emails are often part of the same journey.

04Can you work with our data?

Yes. We use your sign-up and activation data to find where people drop off.

05How is this different from conversion work?

Onboarding focuses on the first session and setup. Conversion work looks at the full path, from first visit to purchase and repeat use.

Related capabilities

Explore all capabilities

Conversion and activation improvement

Better steps from first visit to sign-up, purchase and repeat use.

Complete states

Empty, loading, error and success states, designed before they ship.

UX writing and content design

Words in the interface that say exactly what happens next.

Customer journey mapping

Goals, touchpoints and friction in one shared map.

Show us where new users give up.

A rough idea is a fine place to start. We’ll get back to you within 24 hours.

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