Replicate Labs
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Redesign of the platform - UX/UI
A New UX for a Smarter, Human-Like AI Coach
Make a complex SaaS product easier to learn, use and grow.
SaaS Product Design
We design SaaS experiences that help new users reach value, experienced users complete demanding work and product teams ship without adding inconsistency every week.
Selected clients
Where it gets hard
SaaS complexity rarely arrives all at once.
It builds feature by feature: another role, another permission, another dashboard, another exception. Over time, new users struggle to begin, experienced users create workarounds and engineers spend more time maintaining inconsistent patterns. We help teams simplify the experience without ignoring the real rules and workflows behind it.
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01
Onboarding and activation
Help users understand the product, configure what matters and experience value before setup becomes exhausting.
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02
Dashboards and data-heavy interfaces
Make important information easier to scan, compare and act on without hiding the detail expert users need.
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03
Complex workflows
Clarify multi-step tasks, permissions, dependencies and edge cases so users know what is happening and what to do next.
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04
Feature adoption
Introduce new capability within the user’s existing work instead of expecting release notes or tooltips to create adoption alone.
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05
Design systems
Create shared foundations and reusable patterns that support faster, more consistent product development.
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06
Product redesigns
Improve a live product while protecting familiar workflows, existing users and the business data your team depends on.
Key journeys
SaaS journeys we consider
- 01Signup and workspace creation
- 02Trial and plan selection
- 03First-use onboarding
- 04Data import and integration setup
- 05Empty states and first value
- 06Dashboards and reporting
- 07Search, filtering and bulk actions
- 08Roles and permissions
- 09Collaboration and notifications
- 10Billing and account management
- 11Upgrade and expansion
- 12Cancellation and recovery
What clients say
We have worked with a number of design and UX experts over the past year and nobody compares to working with Studio Scale. We went hunting for somebody who would care about every tiny detail, every workflow, every edge case, and be able to take a complex and novel idea and convert it to a specific design and plan. The process Sevgi follows is second-to-none, the research phase, the communication with us, the move to Figma, the constant tweaking and obsession over getting every single thing right. The project was ambitious, and we were absolutely blown away by the results. 15 out of 10. Hire her.
James PurseyFounder & CEO, Replicate Labs
How we work with SaaS teams
A focused process, from evidence to launch.
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Step 01
Understand the model
We clarify who uses the product, what they need to accomplish and which behaviours create value for both the user and the business.
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Step 02
Study the current journey
We review product data, support themes, recordings, research and the existing interface to find where complexity causes friction.
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Step 03
Design the system
We connect flows, states, content, permissions and reusable components so the solution can survive beyond one release.
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Step 04
Support engineering
We answer questions during development, review the implementation and help the team learn from what happens after launch.
Choose the right starting point
Relevant solutions
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01
For products with traction
Fix the flows that leak revenue
Onboarding, checkout, activation… We redesign the journeys where users drop off, and measure the difference.
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02
For pre-launch founders
MVP design, 0 → 1
We turn your idea into a clear, usable product you can test, pitch to investors, or hand to engineers, typically in 3–6 weeks.
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03
For teams shipping weekly
New features, designed to ship
Spec to dev-ready designs with edge cases covered, so your engineers stop guessing and your roadmap stops slipping.
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04
For teams without in-house design
Your design team, weekly
A senior design partner embedded in your workflow; Slack, async video, weekly deliveries. Pause or cancel anytime.
Selected work
SaaS experience grounded in real product constraints.
Replicate Labs
01 / 03
Ticketsolve
02 / 03
Design System Management - UI
Building a Scalable Design System for Ticketsolve
Artisse
03 / 03
Redesign of the mobile app - UX/UI
Designing The World's First AI Photographer
Other examples
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New feature - UX/UI
Designing a Safer AI Learning Platform
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New user platform - UX/UI
A Smarter Way for Pottery Studios to Track Every Piece
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New platform - UX/UI
Making Complex Schedules Easier to Manage
Yes. We begin with the system and patterns you already have, then extend or clean them up where the product requires it.
Yes. A focused journey is often the safest place to start. We consider its connection to the larger product without expanding the project unnecessarily.
Yes. We can join the existing workflow, clarify requirements with product and stay involved with engineering through implementation.
Yes. We connect the design goal to observable behaviour such as setup completion, activation, task success, feature adoption or upgrade progression.
2 client slots open
Make the next SaaS release clearer than the last.
Tell us where users struggle or what your team needs to ship. We will identify the most useful starting point and explain how we would approach it.