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The evidence you already collect

Design decisions backed by evidence.

We use the evidence your team already collects, from analytics and recordings to support tickets, to find where people struggle and what to design next. Analytics setup and statistical validation are scoped separately.

Example
sign-up funnel · last 30 days
Visit100%
Sign up38%
Connect data14%
Invite team9%
insightMost people who leave at “Connect data” are on a phone. The step asks for a desktop-only file.
AnalyticsSession recordingsSupport tickets

The work

The moments we design

The data we look at to find friction, and what we turn it into.

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The problem

Sounds familiar?

If 2 or more of these ring true, the answers are probably already in your data.

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Selected work

Selected work

Screens on Dribbble and BehanceClient work

# EdSpace / SafeGPT

EdSpace SafeGPT on a laptop: What would you like to do today?

ClientWeb app

A clearer, safer way to use AI

We designed EdSpace’s SafeGPT platform to give students, teachers and school administrators a clearer, safer way to use AI.

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# Cancellation flow / Exit survey

Cancellation flow with an exit survey and an offer to talk

ScreensEvidence

Asking why people leave

A cancellation flow with a short exit survey, so the team learns why people leave, not just how many.

View on Dribbble

Proof

“The process Sevgi follows is second-to-none, the research phase, the communication with us, the move to Figma, the constant tweaking and obsession over getting every single thing right.”

James Pursey · Founder & CEO, Replicate Labs
Upwork Job Success
100%
Regular clients
10+
Recognized by
Dribbble Select

Ways to start

2 ways to start

Review one journey, or the whole product.

  • # One journey

    Review one journey

    Look at the data behind one journey, like sign-up or checkout, and find the biggest friction.

    • Data and recordings review
    • Friction points by impact
    • Design recommendations
    • Ideas to test next

  • # Whole product

    Review the full product

    Bring together analytics, recordings and support data across the product.

    • Review across key journeys
    • Findings by impact
    • Design opportunities
    • Questions for user research

FAQ

Questions founders ask

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See all questions

01Do you set up analytics?

No. We work with the data you already collect. Analytics setup and statistical validation are scoped separately.

02How long does a project take?

It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.

03Which tools do you work with?

Whatever your team uses, such as product analytics, session recordings, heatmaps and support tools.

04Do you need access to our data?

Usually read-only access or exports are enough. We agree on what we can see before we start.

05What do we get at the end?

A short list of friction points ranked by impact, with design recommendations and ideas to test next.

Related capabilities

Explore all capabilities

UX audits

Usability issues in your product, turned into clear priorities.

Conversion and activation improvement

Better steps from first visit to sign-up, purchase and repeat use.

A/B test design support

Clear hypotheses turned into variants your team can test.

NPS and survey analysis

Feedback organized into patterns, cautions and product questions.

Show us the numbers that worry you.

A rough idea is a fine place to start. We’ll get back to you within 24 hours.

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