From hypothesis to variants

Variants worth testing.

We translate a clear hypothesis into thoughtful interface or content variants, ready for your team to build, run and measure.

Example
Acontrol
Bvariant · one change
hypothesis · exampleIf the hero shows real examples of what people can make, more visitors will start for free.
start rate
A
B

The work

The moments we design

The parts of a product and website teams test most, designed to give a clear answer.

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The problem

Sounds familiar?

If 2 or more of these ring true, the tests need better design before more traffic.

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Selected work

Selected work

Screens on Dribbble and Behance

# Revisual / Hero, direction A

Revisual landing page hero with event-type icons around the headline

ScreensLanding page

Same message, a different first impression

One of several hero directions for Revisual’s landing page, with event types shown around the headline.

View on Dribbble

# Revisual / Hero, direction B

Revisual landing page hero with a sunset stadium illustration

ScreensLanding page

A warmer take on the same page

Another direction for the same hero and message, with a warmer illustrated scene and floating event types.

View on Dribbble

Proof

“When we bring her a new feature idea, she quickly turns it into thoughtful design options with relevant user states, journeys, and clear assumptions.”

Jesper Bergmann · Founder & CEO, Teacherspace
Upwork Job Success
100%
Regular clients
10+
Recognized by
Dribbble Select

Ways to start

2 ways to start

Design one test, or plan a series.

  • # One test

    Design one test

    Turn one hypothesis into variants your team can build and run.

    • Hypothesis and success measure
    • 2 or 3 variants
    • Copy for each variant
    • Dev-ready handoff in Figma
  • # Testing program

    Plan a series of tests

    Decide what to test across key journeys, then design each test.

    • Test ideas by impact
    • Variants for each test
    • Results reviewed together
    • Winners added to your designs

FAQ

Questions founders ask

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See all questions

01Do you run the tests?

No. We design the variants. Your team builds, runs and measures them, and we can review the results together.

02How long does a project take?

It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.

03How many variants do you design?

Usually 2 or 3. Fewer, clearer variants give clearer answers.

04Where do test ideas come from?

From your data, support tickets, usability findings or a UX audit. We help you pick the ones worth testing.

05What happens to the winner?

We bring the winning variant into your designs and design system, so it doesn’t stay a one-off.

Related capabilities

Explore all capabilities

Conversion and activation improvement

Better steps from first visit to sign-up, purchase and repeat use.

Product-data review

The evidence you already collect, turned into design priorities.

Landing and pricing pages

Focused pages for campaigns, trials, demos and plans.

UX writing and content design

Words in the interface that say exactly what happens next.

Tell us what you want to test.

A rough idea is a fine place to start. We’ll get back to you within 24 hours.

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