The work
The structure that decides whether people find what they came for.
The problem
If 2 or more of these ring true, the structure needs work before the screens do.
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Selected work
# Influencer Marketing AI / Product map
ScreensInformation architecture
A product map for Influencer Marketing AI, from sign-up and onboarding to the dashboard, workspaces, integrations and resources.
Proof
“Sevgi and her team have been our go-to partner for design and UX. She asks strong questions, communicates fast, works smoothly in Slack and Linear, and delivers high-quality Figma designs that fit our design system.”
Ways to start
Structure a new product, or untangle the one you have.
# New product
Navigation, labels and a sitemap, set before the screens are designed.
# Existing product
Find where people get lost, then restructure the parts that matter most.
Yes, when it helps. Card sorting and tree testing show how people group and find things before any screen is designed.
It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.
For a new or growing product, yes. A clear structure keeps the UI simpler and makes new features easier to place.
Yes. We map what’s there today, find where people get lost and restructure step by step.
Yes. We structure product navigation and website pages, so both speak the same language.
