Structure before polish

Get the structure right first.

We explore hierarchy, content and functionality in wireframes, so visual polish doesn’t hide structural problems.

12
3
notes
1Fewer nav items, grouped by goal
2Proof before the feature list
3One action per mobile screen

The work

The moments we design

What we work out in wireframes, before color and type come in.

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The problem

Sounds familiar?

If 2 or more of these ring true, start with wireframes before UI.

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Proof

“Studio Scale transforms loose ideas into user-friendly, joyful designs that delight customers and engineers.”

Dean Levitt · Co-Founder, LiteSite
Upwork Job Success
100%
Regular clients
10+
Recognized by
Dribbble Select

Ways to start

2 ways to start

Wireframe a new product, or rethink a key page.

  • # New product

    Wireframe the key screens

    Hierarchy and layout for the screens that matter, before visual design.

    • Key screens in low fidelity
    • Desktop and mobile layouts
    • Notes for each screen
    • Clickable flow if needed
  • # Existing product

    Rethink a key page

    Explore new layouts for a page or flow that isn’t working.

    • Review of the current page
    • 2 or 3 layout options
    • Notes and trade-offs
    • Next steps for UI

FAQ

Questions founders ask

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See all questions

01Does every project need wireframes?

No. They’re most useful when hierarchy, flow or scope is still uncertain. For a small, clear change, we may go straight to UI.

02How long does a project take?

It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.

03Can we test wireframes with users?

Yes. Clickable wireframes are a quick way to test structure before visual design.

04Will the wireframes include real content?

As much as possible. Real content shows problems that placeholder text hides.

05What comes after the wireframes?

UI design, built on the structure you’ve agreed on.

Related capabilities

Explore all capabilities

Information architecture

Navigation and labels organized around how users think.

User and screen flows

Every step, decision and failure point, mapped before the screens.

Interactive prototypes

Clickable versions to test, demo or pitch before the build.

UX and UI design

Content, features and navigation organized around how users think.

Show us the page you keep redesigning.

A rough idea is a fine place to start. We’ll get back to you within 24 hours.

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